We thought it would be cool to to get a flash-mob like no one has seen before. Something unrealistically huge, freakishly massive. Something unimaginable!

And I said, something cosmic.

Yes, Alex said: “Let’s make it cosmic.” And I said, “Telescope!” Let’s make a people telescope, a huge one. We’ll ask people to take a shot of the night sky and send in the photos. We can process them and then create one big photograph, possibly of very good quality. If we can get enough images we can build statistically a much higher resolution image than the original photos. So theoretically it could be a much better image than any existing telescope can produce.

It’s so freaking cool!

So we asked people to send us images of the Orion — one of the most recognizable constellations. And then we started to get images.

Tons of them!

We got more than 200,000 images. A vast majority of them taken with an iPhone. 200K of 5 mega-pixel images! Processing of all of them took 4 days of computer work. As the result we produced one 500 mega-pixel image which is almost twice as good than what the Hubble telescope can make!

We sent it to NASA.

Yes, we sent it to NASA and after a month or so they answered back, saying that after some investigation they’ve recognized an unregistered star on it.

It’s so freaking cool!

And they said we can propose a name for the star. So after very little thought we decided on the name.

Iphonius!

I just got back from the iPhone DevCamp. Ah, what a great camp we had! 400 guys in one big room coding non-stop for two days.

400 people in the same place?

Yes, it was amazing! You should try it one day!

I don’t think so. It’s not for me.

It was so moving. A whole bunch of guys all being in sync, working on some crazy thing, trying that thing like this and like that, until someone finally screams : “Got it! Guys, look here!”. And those “Wow”, “Ah”, “Ooh” all around.

You know the best time I ever had was with my close friend. I remember, we just kept coding all night long. One was typing while another one stayed behind his back. We changed positions every hour or so.

Two? Just two?

OK, I’ll be honest with you. I tried three once, but it was mostly chatting rather than doing stuff. I don’t think it counts.

Listen, it’s decided, next camp we go together!

Oh, stop it, please.

What? What is the problem?

There is a problem. You know, when other people watch, I can’t … you know … perform.

Here is Joe Johnson. We invaded Joe’s life a week ago to help him find his new image, and we gave him a check for $1000 to spend on it.

But there was a catch. Joe had to follow our rules and listen to all our harsh fashion advice.

We spent this week introducing Joe to the glamorous world of contemporary fashion and style.

Which was like a complete new universe for him. Right, Joe?

It was a nightmare. Pretty hard. That game, “tell the nice from the ugly” was difficult. Few people can really understand how hard it was.

Believe me Joe, it was not that easy for us either.

Joe spent the whole day today shopping and now he is going to show us what he found.

This is the defining moment. After this long week we are going to find out if any of it made sense to you. So, Joe, show us what you found.

Here it is.

…

…

What? Is it that bad? I don’t understand.

Where did you get this … thing? Something is wrong with it.

It looks huge even though it is not that big. That looks really uncomfortable to hold in your hand. Please, let’s get rid of it.

Throw it away, Joe! Throw it away now!

Look, Joe, here is what we prepared for you. Just take it. It is stylish, it is beautiful, it is good.

Trust us, Joe, it is good. It’s an amazing product. Amazing!

OK, can I run Windows on it?